May marks SOMETHINC’s 5th anniversary in the beauty industry. To celebrate, we collaborated with VERSHOME to transform Mall Kelapa Gading 3’s main atrium into the “Galaxy of Beauty”.

VOC Studio developed custom technology for four key areas. At the entrance, motion sensors trigger a welcome greeting and synchronized lighting, immersing visitors in a cosmic journey from the moment they step inside. Another highlight is the Vacuum Blower Tech, an interactive installation that simulates outer space suction. Its glowing rims frame a seamless, looping NGL animation reminiscent of a black hole.

SOMETHINC’s futuristic stage, inspired by a space capsule, features a large LED screen, illuminated flooring, and a dynamic backdrop. To complete the experience, we enhanced the visual-merchandising area with a rotating display system, adding a futuristic touch to the product showcase.