UNTOLD® X VOC Studio
OCTOBER 2024 PROJECT
AT JAKARTA CONVENTION CENTER
WHEN FAITH ALIGNS
“When Faith Aligns” is the core concept of our collaboration with UNTOLD®, highlighting individuality while connecting to something greater. At Urban Sneaker Society 2024, we unveiled our limited-exclusive collaborative merchandise, showcased through two engaging experiences: The Faith Interface, an interactive installation designed with a sequential pattern and three panel segments that conveys the story of the collaboration concept; and the Motion Apparel Display, a dynamic mechanism that seamlessly reveals and retracts apparel from its bag.
A year prior to this collaboration, we at VOC Studio first reached out to UNTOLD® to explore a potential collaboration. However, the timing of the proposal made the execution unlikely. The following year, we reconnected—this time with momentum on both sides.
UNTOLD® had long envisioned creating an immersive installation, making us a natural creative partner. In August, our teams met to revisit the original idea, now at a more opportune moment. As we put it,
“finally the time.”
As part of UNTOLD®’s standard process for a time-bound campaign and its rationale, initial discussions centered around the theme “The Perfect Time”. But as the collaboration deepened, a new theme emerged: Faith—a reflection of the mutual trust and alignment between both teams.
When Faith Aligns, a collaboration between UNTOLD® and VOC Studio, was born from that moment of shared belief. Together, we explored themes of individuality, purpose, and connection. Every design choice balanced boldness with grounding values—culminating in an experience we’re proud to share.
BEHIND THE PROCESS
